We are often asked, what is a Twitter Chat? How does it work? Why would people participate?
This article from the Social Media Examiner is a great discussion on what they are – and aren’t – and how to make them great.
A Twitter Chat or Twitter Party can build brand or product awareness as part of a campaign, or as a one-off virtual event to encourage active communication. You can use special web-based software to manage and monitor, but that’s a judgement call.
Twitter Chats can be an exciting part of live events, too! Give people a way to express themselves… listen… respond… and adjust!
Always working toward getting a better return on your meeting objective.